Cambridge Analytica’s closure is a pyrrhic victory for data privacyLegitimate means of data collection hinge upon the idea that users are seen to have explicitly allowed it by accepting the terms and conditions of service. But how many users understand what they sign up for when they tick the terms and conditions box?
These agreements are characterised by their extreme complexity and vast length (it takes about nine hours to read the 73,198 words of Amazon Kindle’s).