'Influencer Fraud' Costs Companies Millions of Dollars.The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.
Field, H. (2019). “Influencer Fraud” Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/331719 [Accessed 22 May 2019].