VCE English Issues: Instagram Influencers

Hornery, A. (2019). Instagram influencers killing the vibe. [online] The Sydney Morning Herald. [online] [Accessed 16 May 2019].

Businesses are being advised to draw up iron-clad contracts with Instagram influencers after a Melbourne-based cafe was ordered to pay $1,676 over a social media stoush.

Elmas, M. (2019). Cafe ordered to pay $1,676 after deal with Instagram influencer ends in tears [online] [Accessed 16 May 2019].

Online they feature in glossy posts as the epitome of cool. But that is often worlds apart from how they live their lives.

Bearne, S. (2019). Reality check: life behind Insta-glam image of social media ‘influencers.’ [online] the Guardian. Available at: https://www.theguardian.com/money/2019/
mar/17/instagram-social-media-influencers-reality [Accessed 22 May 2019].

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Fake wellness blogger Belle Gibson says she does not have the capacity to pay a $410,000 fine for conning consumers.

Percy, K. (2019). Cancer fraud Belle Gibson asked to explain cryptocurrency, Sportsbet accounts. ABC News. [online] 14 May. Available at: https://www.abc.net.au/news/2019-05-14/belle-gibson-questioned-in-federal-court-over-failure-pay-fine/11110594 [Accessed 23 May 2019].

Beyond the psychological factors motivating Gibson’s deceit, the scandal raises important questions about the cultural and technological conditions that enable lifestyle gurus to flourish.

Rojek, C. and Stephanie Alice Baker (2019). The scandal that should force us to reconsider wellness advice from influencers. [online] The Conversation. Available at: https://theconversation.com/the-scandal-that-should-force-us-to-reconsider-wellness-advice-from-influencers-117041 [Accessed 23 May 2019].‌

Ward, M. (2019). 'Questions that need to be asked': Pete Evans endorses anti-vaxxer. [online] The Sydney Morning Herald. Available at: https://www.smh.com.au/lifestyle/health-and-wellness/questions-that-need-to-be-asked-pete-evans-endorses-anti-vaxxer-20190314-p5144h.html [Accessed 22 May 2019].

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers.

Field, H. (2019). “Influencer Fraud” Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement. [online] Entrepreneur. Available at: https://www.entrepreneur.com/article/331719 [Accessed 22 May 2019].